Challenge
Ranges of marcom items required by companies developing, manufacturing and commercializing medical devices.
EZ Bridge actions and outcomes
- Through listening and questioning each company, as well as their distributors and end-users, the required marcom material was designed in cooperation with specialists offering professional services matching with given expectations and budgets.
- Successful production of brochures, folders, posters, product instructions, user manuals, websites, roll-ups and exhibition stands.
- Translation and adaptation into various languages.
- Effective communication and steady coordination allowed on-time deliveries within allocated budgets.
- The communication tools designed proved to be exactly what each company, sales force and customers were looking for.
Challenge
Internationally represented business wanting to launch a new product version in an extremely competitive environment.
EZ Bridge actions and outcomes
- Product launch was conducted from initial assessment to post-market evaluation.
Challenge
Define and implement actions for successful product promotion on an international level.
EZ Bridge actions and outcomes
- Traveling abroad, seeking face to face contact and immersion in multicultural environments allowed to correctly identify the capacity and needs of potential service providers, prospects and customers. Each of these valuable contacts also had a better understanding of mutual scopes and expectations after such visits.
- The motivation of contributors and the project outcomes were optimized.
- Addressing business partners by speaking their first language whenever possible improved attention and understanding. It had a positive impact on interaction outcomes.
Challenge
New company identity needed after demerge and restructuration. One of the challenges was to avoid the risk of confusion by customers.
EZ Bridge actions and outcomes
- Concept based on the result of a full analysis involving all concerned parties
- Briefing issued for the design of a new corporate identity
- Coordination, implementation
- Presentation of the new corporate identity to the board, employees and partners
The new corporate identity was unanimously approved and highly praised.
Challenge
The distribution network of a Swiss company was jeopardized by high currency rate of Swiss franc. Price decrease was not an option.
EZ Bridge actions and outcomes
A winning solution was proposed to face issues generated by high currency rates of Swiss franc without decreasing the company’s price. It was successfully implemented by the company and the concerned distributors were grateful.
